// our services
Online reputation management
Google moet berispte arts verwijderen uit zoekmachine (Trouw, 2019)
Dutch surgeon wins landmark 'right to be forgotten' case (The Guardian, 2019)
'Vergeetrecht' wordt op het web lang niet altijd toegekend (NRC, 2017)
Rechter verbiedt amateurbeelden zonder toestemming op pornosite (AD, 2022)
Comeback Ali B strandde nog voor hij het podium op kon (RTL Nieuws, 2026)
// Online reputation management
Online reputation management for the age of Search and AI
Getting an outdated news article out of Google, challenging an unfair review or influencing what ChatGPT says about you: we take care of your online reputation. For companies and for individuals. From Amsterdam, since 2012.
// free analysis
Find out what Google and AI say about you now
Request a free reputation scan: a clear picture of your current online reputation in search engines and AI.
Request a free reputation scan// who it is for
Where can online reputation management help?
We help companies as well as individuals, such as directors and entrepreneurs. Below are some common situations in which we can help:
An article from 2014 about a case that was dropped. A blog by a former employee with false accusations. A media storm that died down months ago but still sits at the top. This is by far the most common question we receive: old or factually incorrect news that carries disproportionate weight in search results. → Remove negative search results
A one-star Google review from someone who was never a customer. A Glassdoor review containing factual inaccuracies. An orchestrated campaign of negative reviews by a former business partner or competitor. → Remove and challenge reviews
ChatGPT mentions a lawsuit that never took place. Gemini repeats an outdated story as current fact. Perplexity cites an unreliable source as if it were established fact. → Improve your AI reputation
Your company name or personal name followed by "fraud", "fired", "scam" or another association that makes no sense. → Remove negative search results
Posts on Dutch forums such as Tweakers and FOK, or on industry forums. Negative LinkedIn posts. A deliberate campaign to damage your name. → A combination of Remove negative search results and Remove reviews
Personal information or leaked documents circulating online. Legal removal is often possible both in search engines and in AI answers. → Remove negative search results + Improve your AI reputation
// three routes
Our three problem routes
Remove negative search results
Articles, blogs, forums, autocomplete. Legal removal through the right to be forgotten (Article 17 GDPR), Dutch DPA mediation and legal proceedings, or strategic suppression with positive content. From one-off removals to suppression campaigns lasting several years. → Go to remove negative search results
Remove and challenge reviews
Google, Trustpilot, Glassdoor, Yelp, Tripadvisor, Booking, Klantenvertellen (a Dutch review platform) and more. A dedicated approach for each platform, based on platform policy and legal grounds. Including strategies for when removal does not succeed. → Go to remove and challenge reviews
Digital PR
What cannot be removed legally, we suppress. Strategic placements in authoritative media push negative results down in Google and at the same time strengthen what AI says about you. → Go to Digital PR
// why mediamaze
What sets MediaMaze apart
Legal, editorial and AI strategy under one roof
Most reputation agencies do either the legal work (right-to-be-forgotten letters, formal demands to platforms) or the editorial work (digital PR, content). We combine both with a third layer: AI strategy. That saves you coordinating three suppliers, prevents tactics from working against each other, and ensures that a single engagement is set up properly from the start.
Our own monitoring platform: Reptor.ai
General monitoring tools miss AI output and produce a long list of mentions without interpretation. We developed Reptor.ai specifically for reputation monitoring in Search and AI, linked to our services. A signal in Reptor leads directly to action through one of our services, not to separate dashboards you have to interpret yourself.
Early adopter of GEO and AI correction requests in the Netherlands
Since 2025 we have systematically monitored what AI chatbots say about our clients. We were one of the first Dutch agencies to submit formal correction requests to OpenAI and Google. We build AI reputation strategies on practical experience, not on conference jargon.
// Our services
Proven formulas for building healthy reputations online
To achieve our results we work through several multidisciplinary routes: from technical SEO to legal requests.
Online reputation management
The strategy for how companies and people come across in Google search results.
Remove negative search results
The legal route to removing search results under the right to be forgotten (Article 17 GDPR).
Remove reviews
Removing unjustified reviews from platforms such as Google Business Profile and Trustpilot.
Digital PR
Informative, positive coverage in online media, with an effect on search results and LLMs.
AI reputation management
The strategy for how companies and people come across in LLMs such as ChatGPT and Google AI Mode.
Reputation monitoring
Real-time insight into what is said and written about companies and people, and how it shapes their image in search engines and LLMs.
// frequently asked questions
Answers to frequently asked questions
SEO tries to get your own content to rank higher in Google. Online reputation management manages what is said about you, and that is often content that is not yours and that you do not control. ORM uses SEO techniques (suppression) but adds legal routes and, more recently, AI strategy.
Yes, under certain conditions. The European right to be forgotten, also called the right to erasure (Article 17 GDPR), gives individuals the right to have links to unlawful or no longer relevant information removed from search results. Companies have other routes (copyright, platform policy and suppression through digital PR). The page Remove negative search results goes into this in more depth.
By monitoring it. A one-off scan shows what ChatGPT, Gemini, Copilot and Perplexity currently answer to the most common questions about your name. Ongoing monitoring shows how this changes after every model update. Request a free reputation scan to get started.
Yes. A considerable share of our clients are directors, lawyers, doctors, entrepreneurs, high-net-worth individuals or public figures rather than companies. Individuals also benefit from a stronger legal framework: the right to be forgotten under Article 17 GDPR is a personal right.
It varies widely from case to case. A right-to-be-forgotten request can deliver results within 4-8 weeks. A suppression campaign (building positive content) takes 3-9 months. AI correction requests are newer territory with variable lead times, typically 6-12 weeks. During a no-obligation introductory call we outline a realistic timeline for your situation.
There is no fixed price. We work on a per-engagement basis (removal, correction request), on a retainer (ongoing monitoring plus action) or a combination of both. During a no-obligation introductory call we prepare a tailored quote.
You can submit a single right-to-be-forgotten request yourself through Google's web form. In practice, a large share of self-submitted requests are rejected, often on procedural grounds. We have 15 years of experience with the exact arguments and case law that do work, and a success rate of over 90% on the right-to-be-forgotten requests we handle.
Repairing reputational damage happens in stages. First we map exactly what is going on and where it is visible: in Google, in reviews and in AI answers. We then combine removing or suppressing the harmful result with building positive, authoritative content that corrects the picture, supplemented with legal routes where needed. Preventing reputational damage is mainly a matter of continuous monitoring, so that you spot a problem before it rises to the top. Request a free reputation scan to see where you stand now.
About the author
Willem van Lynden, founder of MediaMaze (Amsterdam, 2012). 15 years of experience in online reputation management, with more than 500 right-to-be-forgotten cases to his name and a success rate of over 90%. Experience in legal proceedings concerning reputation and privacy. Board member of Stichting Stop Online Shaming. Frequently sought-after expert on online reputation and privacy on television, radio and in print media.
// free analysis
Dealing with an inaccurate or negative online image?
An old news story, an unfair review or a story that AI gets wrong: we take stock of the situation and look at how it can be improved. A one-off analysis, free of charge.
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